Hey you!

Mara here, your go-to gal for all things social media magic.

Today, I’m spilling the tea on a topic that miiight ruffle a few feathers: aesthetics vs. substance.

So we’re told the way to grow on social media is engagement, right?

And the formula sounds “easy”… get attention, get people to engage by liking, following and commenting.

But what happens when you post, post, post but have very little engagement?

Brace yourself because we're about to flip the script on why your engagement might be playing hard to get...

Aesthetic Overload? Time to Rethink!

In a world where filters and flawless feeds are all we see 24/7, it's easy to get caught up in the allure of aesthetics.

But here’s my question to you… Picture-perfect visuals might snag some quick likes, but are they forming a genuine connection with your audience?

Remember in my last blog post, I talked about being authentically YOU and building a community online?

Well, substance, my friends, is the key to keeping those eyeballs glued and excited to see your new posts… like a crazy plot twist in your favorite movie—once you're hooked, you can't look away.

I’ll spill the secrets on how substance transforms casual scrollers into dedicated followers…

Substance-Driven Strategies: Unleash the Power

First, I want to see videos. Not a beautifully edited still image.

Okay okay, that’s fine once in a while and I’ll double tap to give you a heart, but that image didn’t get me emotionally invested in you, your product or your service. Ya know?

So what are some ways to spark meaningful conversations, boost interaction, and turn your followers into a community that's genuinely invested in what you have to say?

It obviously depends on your industry, but here’s some EASY ones you can make today and tweak depending on your industry/audience:

1.      Show me a video of you making your product. So you make coffee for a living? GREAT! Show meeeee. I want to see a 5-7 second mini tutorial. Pair it with trending audio and *boom* insta magic.

2.      You are a consultant and work at a computer all day and think it’s too boring to show people? WRONG. Set up a tripod, stick your phone on it, video yourself while you’re typing or while you’re talking on the phone. Cut that into several different videos, upload it, add your voice over giving a tip or explaining something. And *boom* insta magic.

3.      Show me how to use what you make or sell. Like if I had XYZ in my hand, what would I do with it. Inject your personality into it, show me your humor, or whatever makes you YOU! And, you guessed it, *boom* insta magic.

Remember, it's not just about being seen; it's about being remembered. Don’t worry about the aesthetic static images of your Instagram feed and making all the little boxes look good.

Give me substance and let’s make your social media presence unforgettable!

Stay fab, Mara ✨

P.S. Got burning questions about boosting engagement with substance? Email me at mara@gottaknowmesocial.com, and let’s chat!